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FTC vote on Google-Admob deal expected

The Federal Trade Commission is expected to vote Wednesday on approval of Google Inc.'s proposed $750 million acquisition of AdMob Inc.

TechCrunch cited an unnamed source it said has been briefed on the matter that the vote is coming on Wednesday and that Google (NASDAQ:GOOG) is prepared to fight in court if the deal is blocked by the FTC.

The Wall Street Journal and Bloomberg have reported that the FTC was seen leaning towards such action. On Tuesday night the Journal reported that the agency is concerned that the deal will reduce the mobile in-application advertising market from three to just two key players: Google and rival Apple Inc. (NASDAQ:AAPL).

The FTC last month said it was seeking sworn declarations from Google’s competitors and advertisers, a sign taken to mean that it was lining up opposition to the sale.

The Journal said some of its unnamed sources complain that analysis of the mobile ad network is too narrow, not including players such as Millennial Media Inc., Greystripe Inc., Jumptap Inc., or on a broader level Yahoo Inc. (NASDAQ:YHOO) and Microsoft Corp. (NASDAQ:MSFT).

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Dieser Beitrag wurde am Friday, 07. May 2010 um 22:54 Uhr veröffentlicht und wurde unter der Kategorie finance abgelegt. Du kannst die Kommentare zu diesen Eintrag durch den RSS-Feed verfolgen.

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