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Leaving behind a year of bruising legislative battles, President Barack Obama enters his fourth year in office having calculated that he no longer needs Congress to promote his agenda and may even benefit in his re-election campaign if lawmakers accomplish little in 2012.
Absent any major policy pushes, much of the year will focus on winning a second term. The president will keep up a robust domestic travel schedule and aggressive campaign fundraising and use executive action to try to boost the economy.
Partisan, down-to-the-wire fights over allowing the nation to take on more debt and sharply reducing government spending defined 2011. In the new year, there are almost no must-do pieces of legislation facing the president and Congress.
The one exception is the looming debate on a full-year extension of a cut in the Social Security payroll tax rate from 6.2 percent to 4.2 percent. Democrats and Republicans are divided over how to put in place that extension.
The White House believes GOP lawmakers boxed themselves in during the pre-Christmas debate on the tax break and will be hard-pressed to back off their own assertions that it should continue through the end of 2012.
Once that debate is over, the White House says, Obama’s political fate will no longer be tied to Washington.
“Now that he’s sort of free from having to put out these fires, the president will have a larger playing field. If that includes Congress, all the better,” said Josh Earnest, White House deputy press secretary. But, he added, “that’s no longer a requirement.”
Aides say the president will not turn his back on Congress completely in the new year. He is expected to once again push lawmakers to pass elements of his jobs bill that were blocked by Republicans last fall.
If those efforts fail, the White House says, Obama’s re-election year will focus almost exclusively on executive action.
Earnest said Obama will come out with at least two or three directives per week, continuing the “We Can’t Wait” campaign the administration began this fall, and try to define Republicans in Congress as gridlocked and dysfunctional.
Obama’s election year retreat from legislative fights means this term will end without significant progress on two of his 2008 campaign promises, an immigration overhaul and closing the military prison for terrorist suspects at Guantanamo Bay, Cuba.
Presidential directives probably won’t make a big dent in the nation’s 8.6 percent unemployment rate or lead to significant improvements in the economy. That’s the chief concern for many voters and the issue on which Republican candidates are most likely to criticize Obama.
In focusing on executive actions rather than ambitious legislation, the president risks appearing to be putting election-year strategy ahead of economic action at a time when millions of Americans are still out of work.
“Americans expect their elected leaders to work together to boost job creation, even in an election year,” said Brendan Buck, a spokesman for House Speaker John Boehner, R-Ohio.
Still, Obama and his advisers are beginning 2012 with a renewed sense of confidence, buoyed by a series of polls that show the president’s approval rating climbing as Congress becomes increasingly unpopular.
They believe his victory over Republicans in the payroll tax debate has boosted his credentials as a fighter for the middle class, a theme he will look to seize on in his Jan. 24 State of the Union address.
Obama’s campaign-driven, domestic-travel schedule starts in Cleveland on Wednesday, the day after GOP presidential hopefuls square off in the Iowa caucuses. He will also keep up an aggressive re-election fundraising schedule, with events already lined up in Chicago on Jan. 11.
Campaign officials say Obama will fully engage in the re-election campaign once the Republicans pick their nominee. He will focus almost exclusively on campaigning after the late summer Democratic National Convention, barring unexpected developments at home or abroad.
Among the issues that could disrupt Obama’s re-election plans: further economic turmoil in Europe, instability in North Korea following its leadership transition and threats from Iran.
The president’s signature legislative accomplishment will also come under greater scrutiny in the new year, when a critical part of his health care overhaul is debated before the Supreme Court.
Obama’s foreign travel next year will be limited mainly to the summits and international gatherings every U.S. president traditionally attends. He’s expected to travel to South Korea in March for a nuclear security summit and to Colombia in April for the Summit of the Americas. He’s also likely to visit Mexico in June for the G-20 economic summit.
Two other major international gatherings _ the NATO summit and the G-8 economic meeting _ will be held in Chicago, on home turf.
Four new types of American shoppers have emerged this holiday season.
There’s the bargain hunter who times deals. The midnight buyer who stays up late for discounts. The returner who gets buyer’s remorse. And the “me” shopper who self-gifts.
It’s the latest shift by consumers in the fourth year of a weak U.S. economy. Shoppers are expected to spend $469.1 billion during the holiday shopping season that runs from November through December. While it won’t be known just how much Americans spent until the season ends on Saturday, it’s already clear they are shopping differently than they have in years past.
“We’re seeing different types of buying behavior in a new economic reality,” says C. Britt Beemer, chairman of America’s Research Group.
THE BARGAIN TIMER
Cost-conscious shoppers haven’t just been looking for bargains this season. They’ve also been more deliberate about when to find those deals. Many believe the biggest bargains come at the beginning and end of the season, which has created a kind of “dumbbell effect” in sales.
For the week ended on Nov. 26, which included the traditional start of the holiday shopping season on the day after Thanksgiving, stores had the biggest sales surge compared with the prior week since 1993, according to the International Council of Shopping Centers-Goldman Sachs Weekly Chain Stores Sales Index. The cumulative two-week-sales drop-off that followed marked the biggest percentage decline since 2000. Then, stores had another surge in the final days, as retailers stepped up their promotions again.
“Shoppers are budgeting their money and time,” says Paco Underhill, whose company, Envirosell, studies how consumers behave in stores. “They’re focused on being opportunistic bargain shopping vultures.”
Kalilah Middleton, 30, of Queens, is one of them. Starting late on Thanksgiving night, she spent five hours and $400 at Wal-Mart and Target. She bought a TV and clothing at 50 percent off. Then, she waited until Christmas Eve to shop again because she believed she’d get better deals later in the season.
“This is when you get the best deals,” says Middleton, an office manager, about her holiday shopping.
Going forward, shoppers are expecting even bigger discounts. According to America’s Research Group research firm, 34 percent of shoppers say they want to see post-Christmas discounts of about 70 to 80 percent, up from 20 percent last year.
THE MIDNIGHT BUYER
Used to be, bargain shoppers would wake up at the crack of dawn to take advantage of big discounts on Black Friday, the day after Thanksgiving. This year, some shoppers instead stayed up late on Thanksgiving night to get deals.
This behavior was in large part due to retailers’ efforts to outdo each other during the traditional start to the holiday shopping season. Stores like Macy’s, Best Buy and Target for the first time opened at midnight on Thanksgiving night, offering deals that once were reserved for the next day.
Twenty-four percent of Black Friday shoppers were at stores at midnight, according to a poll by the National Retail Federation, the industry’s biggest trade group. That’s up from 9.5 percent the year before when only a few stores were open during that time.
Of those shopping at midnight on Black Friday, 37 percent were ages 18 to 34. That percentage was higher than among 35- to 54-year-olds, of whom 23.5 percent were in stores by midnight.
Macy’s, for one, drew 10,000 people to its midnight opening. Terry Lundgren, Macy’s CEO, says many of them were young people who turned out for the Justin Bieber $65 gift sets and discounted fashions.
Anika Ruud, 15, of Boca Raton, Fla., went out with her four cousins to Macy’s at midnight and then shopped at Target until 2:30 a.m. She picked up two bras at Macy’s for $10. Then, she and her cousins went home to bed.
“It’s always been inconvenient,” Ruud says of the traditional 4 a.m. Black Friday openings of years past. “No one likes to wake up early.”
THE RETURNER
Shoppers who were lured into stores by bargains gleefully loaded up on everything from discounted tablet computers to clothing early in the holiday season. But soon after, many of them were rushing back to return the items they bought.
For instance, Elizabeth Yamada, 55, of Fort Lee, N.J., says she got caught up with the shopping frenzy over the Thanksgiving weekend and picked up a $350 coat that was marked down more than 50 percent off at Macy’s. She ended up returning the item one week later.
“It was nice, but I didn’t need it,” says Yamada, who works part-time as a waitress and a hospital aide. “It was impulsive shopping. But I am doing more reflecting.”
It’s all about buyer’s remorse.
For every dollar stores take in this holiday season, it’s expected they will have to give back 9.9 cents in returns, up from 9.8 last year, according to the a survey of 110 retailers the NRF. It would be the highest return rate since the recession. In better economic times, it’s about 7 cents.
Stores have themselves to blame for the higher returns. They lured shoppers in with deals of up to 60 percent off as early as October. Because of the deals, shoppers spent more than they normally would. And retailers’ return policies have been more lax since 2008, with some sweetening their policies even more this year.
THE “ME” SHOPPER
One for you; one for me.
After scrimping on themselves during the recession, Americans turned to shopping for themselves. It’s a trend that started last year but became more prevalent this season.
According to the NRF, spending for non-gift items will increase by 16 percent this holiday season to $130.43 per person. That’s the highest number recorded since it started tracking it in 2004.
“This season, the consumer put herself ahead of the giving,” says Marshal Cohen, chief industry analyst with market research firm The NPD Group.
Betty Thomas, a health care coordinator at a hospital in Raleigh, N.C., says she spent $1,700 on a ring and bracelet for herself and a rug for her home during the holiday season. That’s up dramatically from the $200 she spent last year.
“I have been putting other people first,” Thomas says. “I definitely felt I earned it.”
Stores have been encouraging such self-gifting.
AnnTaylor’s campaign “Perfect Presents: One for you. One for her” highlighted merchandise like brightly colored sweaters. Brookstone’s print ads urged shoppers to get accessories for their iPads and other electronics with the words: “gifts for your gadgets.” And Shopittome.com, an online site that alerts consumers to clothing sales they’re interested in, launched “Treat Yourself Tuesday” after Thanksgiving weekend.
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Anne D’Innocenzio reported from New York.
Christina Rexrode in Raleigh, N.C. contributed to this report.
Follow AP retail coverage at http://www.twitter.com/AP–Retail.
The average rate on the 30-year fixed mortgage fell back down to 3.94 percent, the record low set earlier in the fall.
Low rates offer a historic opportunity for those who can afford to buy or refinance. Still, few people are able to take advantage of the record-low rates or have already done so.
The rate on the 30-year home loan fell from 3.99 percent the previous week, Freddie Mac said Thursday. The 3.94 percent average is the lowest on records dating to the 1950s.
The average on the 15-year fixed mortgage fell to 3.21 percent from 3.27 percent. That’s also a record.
Rates have been below 5 percent for all but two weeks this year. Even so, this year could end up as the worst for home sales in 14 years.
Low mortgage rates have failed to energize sales. Sales of previously occupied homes are just slightly ahead of last year’s dismal sales figures _ and those were the worst in 13 years. New-home sales appear headed for their worst year on records dating back half a century.
Mortgage applications have risen slightly in recent weeks but are up from extremely low levels, according to the Mortgage Bankers Association.
High unemployment and scant wage gains have made it harder for many people to qualify for loans. Many Americans don’t want to sink money into a home that could lose value over the next three to four years.
The average on the 30-year fixed loan has been below 5 percent for all but two weeks in the past year instant payday loans. And many homeowners who have the necessary credit and home equity to refinance already have.
To calculate average the rates, Freddie Mac surveys lenders across the country Monday through Wednesday of each week.
Some lenders have reported an increase in applications through the Obama administration’s refinancing program. That program was broadened in October to allow up to 1 million more homeowners lower their mortgage payments. But the MBA said such government-assisted loans account for just a small portion of refinancings.
The average rates don’t include extra fees, known as points, which most borrowers must pay to get the lowest rates. One point equals 1 percent of the loan amount.
The average fee for the 30-year loan rose to 0.8 from 0.7; the average on the 15-year fixed mortgage was unchanged at 0.8.
For the five-year adjustable loan, the average rate fell to 2.86 percent from 2.93 percent. The average on the one-year adjustable loan ticked up to 2.81 percent from 2.8 percent.
The average fee on the five-year loan rose from 0.5 to 0.6. And the fee on the one-year adjustable loan was unchanged at 0.6.
Thousands of Cyprus government workers held a three-hour strike Tuesday to protest a proposed two-year salary freeze they regard is unfair.
Even limited strikes are rare in the eurozone member of 800,000 people with a bloated public sector that takes up around a third of all government spending.
But trade unions said they were not adequately consulted in talks between the government and opposition parties _ which hold a majority in Parliament _ in hammering out the deal.
The strike closed schools early but did not affect airports, sea ports and hospitals.
In Nicosia, hundreds of protesters booed and mocked lawmakers entering and exiting parliament, and union leaders said they should have targeted tax dodgers and the rich, not public employees.
“We unreservedly say no to these false dilemmas that make workers easy prey, while provocatively leaving businesses, big capital and generally those who have untouched,” said Glafcos Hadjipetrou, boss of the PASYDY union.
Finance Minister Kikis Kazamias told union leaders they were left out of the talks because he needed a quick deal because the island faces sanctions under EU rules if it doesn’t agree on deficit-cutting measures by mid-December.
“This was something that shouldn’t be considered the rule, but rather the exception,” Kazamias said.
Cyprus is trying to slash its fiscal deficit and restore investor confidence following credit rating downgrades _ mainly due to its banks heavy exposure to debt-laden Greece _ that have brought it a step above junk status.
The island, with a euro18 billion ($23.8 billion) economy, has been largely locked out of international markets for loans to pay its bills and refinance its debt, as interest rates on its bonds have shot up as a result of the downgrades.
Cyprus is relying on a euro2.5 billion ($3.3 billion) loan from Russia at an interest rate much lower than what markets are offering to see it through until around middle of next year.
Austerity measures the government is trying to push through parliament include raising a sales tax from 15 to 17 percent, a scale-based levy on private sector salaries above euro2,500 ($3,312), reducing social benefits by euro200 million ($265 million) and reducing public sector positions.
Lawmakers will hold separate votes this week on the budget and additional austerity measures, which aim to shrink the deficit from the current 6.5 percent of gross domestic product to 2.4 percent.
Toyota Motor Corp. on Friday sharply downgraded its earnings forecast for this fiscal year through March, blaming a strong yen and the massive flooding in Thailand.
Japan’s biggest automaker expects to book a net profit of 180 billion yen ($2.3 billion), down 54 percent from the 390 billion yen it projected in August. It estimates leaner revenue of 18.2 trillion yen ($234.36 billion) from 19 trillion yen.
Toyota expects to sell 7.38 million vehicles worldwide this year instead of 7.6 million it predicted four months ago.
The maker of the Camry and Corolla sedans is on track to lose its title as the world’s largest automaker this calendar year. Toyota sank to No. 3 in vehicle sales during the first six months, trailing U.S. rival General Motors Co. and Volkswagen AG of Germany.
Toyota held off from releasing new earnings forecasts when it announced its first-half earnings results last month, citing uncertainties from the Thai floods that disrupted parts supplies.
It’s been a rough year for Japanese car makers, who were first hit with the earthquake and tsunami in March. They had largely rebounded from the disaster when they confronted the immense flooding in Thailand this autumn. Car production as far away as North America was scaled back as the creeping floodwaters put suppliers out of action.
The flooding, which was Thailand’s worst in half a century, will result in an output loss of 230,000 vehicles, said Executive Vice President Satoshi Ozawa at a news conference in Tokyo.
He told reporters the company had learned from its experience this year and that it would study ways to ensure that such unforeseen events “never again” lead to paralysis of supply chains.
But among Japan’s car makers, Honda Motor Co. has been the worst hit by the floods. It has yet to release forecasts as a result.
Compounding the pain is a strong yen, which hit multiple historic highs against the dollar this year. With jitters about European and U.S. economies, global investors have turned to the yen as a relative safe haven.
For exporters like Toyota, a strong yen reduces the value of overseas profits when repatriated and makes Japanese products less competitive on prices in markets outside Japan. Exports are a key driver of economic growth in a country that faces a rapidly aging and shrinking population at home.
Japanese manufacturers, including car and high-tech makers, responded by shifting more production abroad _ a trend that has government officials and the business community concerned about a hollowing out of Japanese industry.
“Because of the strong yen, the collapse of the foundation of Japanese manufacturing has begun,” Ozawa said.
Toyota’s new forecasts incorporate a 120 billion yen hit on operating profit from the Thai floods and another 190 billion yen from the negative impact of currency levels.
It now sees operating profit of 200 billion yen, compared with 450 billion yen in its August forecast.
The company lowered its foreign exchange assumptions to account for the yen’s appreciation over the last several months. It expects the yen to average 78 to the dollar this year, from 80 yen to the dollar in its previous estimate. It assumes 109 yen against the euro, down from 116 yen to the euro.
Toyota reports earnings based on U.S. accounting standards.
Stocks closed modestly higher Monday after a reported threat to Germany’s credit rating deflated a morning market rally. The Dow Jones industrial average closed up 78 points, giving back much of a 167-point gain from earlier.
News reports Monday afternoon said Standard & Poor’s will put all nations that use the euro on “creditwatch negative,” meaning there is a 50-50 chance of a downgrade in the coming months. S&P had warned of possible rating demotions for many of the countries. But the inclusion on the list of Germany, Europe’s strongest economy, came as a surprise.
Stocks had risen strongly in the morning after the leaders of France and Germany called for a new treaty to impose greater fiscal discipline on European countries. Yields on Italian government bonds receded sharply after the new government of Mario Monti introduced sweeping austerity measures over the weekend. That suggests that traders believe Italy is less likely to default.
“There’s pent-up demand, and people will use any excuse to get back in, thinking there’s been too much pessimism,” said Brian Gendreau investment strategist with Cetera Financial Group. Despite strong signals about the U.S. economy, the market has been weighed down by negative headlines about the U.S. budget impasse, credit-rating downgrades of the U.S. and other nations, and Europe’s spreading crisis, Gendreau said.
The Dow Jones industrial average rose 78.41 points, or 0.7 percent, to 12,097.83.
The gains were broad. All 10 industry groups in the S&P 500 rose. Financials stocks were among the biggest winners. Investors have feared that U.S. banks might be dragged down by their close connections to the unstable European financial system.
JPMorgan Chase & Co. jumped 3.7 percent, the most in the Dow. Bank of America was the second-biggest gainer, rising 2.7 percent. Citigroup Inc. rose 5.9 percent, Morgan Stanley 6.8 percent.
The S&P 500 rose 13, or 1 percent, to 1,257. The Nasdaq rose 29, or 1.1 percent, to 2,656.
Investors are hoping that a summit of European leaders on Thursday and Friday will produce concrete measures to prevent a messy breakup of the euro currency, which is shared by 17 nations. Markets have been jittery because of fears that the euro might disintegrate, causing a sharp recession in Europe that would spread through the world economy.
While the statements from French President Nicolas Sarkozy and German Chancellor Angela Merkel were far from a long-term solution, investors are eager to buy on any hint of good news because they have been earning meager returns from relatively low-risk investments such as Treasurys and CDs, Gendreau said no faxing payday loans.
Italian bond yields dropped to their lowest level in a month, a day after the nation’s new government introduced austerity measures. That suggests traders believe that Italy is far less likely to default. The main Italian stock index jumped 2.9 percent.
Italy’s borrowing costs pulled back from a level that might have forced the nation to default. Analysts say bailing out Italy would be too costly and would hurt the credit standing of German and France, which have the strongest economies in the euro group.
The yield on the 10-year Italian bond plunged half a percentage point to 5.93 percent. It rose above 7 percent last month, a level at which other nations were forced to take bailouts. By comparison, bond yields in Germany, Europe’s largest and most stable economy, are roughly 2 percent.
Monday’s strong gains follow the best week in more than two years for U.S. stock indexes. The S&P 500 rose 7.4 percent last week, the most since March 2009. The Dow jumped 7 percent, the most since July 2009.
Markets are hopeful that, given the gravity of the situation afflicting the euro zone, the German and French leaders will come up with a common proposal for tighter integration on budget matters. Analysts say that such a plan could lead to further emergency aid from the European Central Bank, possibly through the International Monetary Fund.
In corporate news:
_ Gannett Co. leapt 10.2 percent after the media company was upgraded to “buy” from “neutral” by analysts at Lazard Capital Markets.
_ Incyte Corp. fell 2 percent after a Citigroup analyst downgraded the drug maker to “neutral” from “buy,” saying its new blood-disease drug Jakafi might not work as a long-term treatment.
_ SuccessFactors Inc. soared more than 50 percent after the company agreed to be sold to German software company SAP for $3.4 billion. SuccessFactors makes software specializing in human resources tasks. The deal is part of SAP’s plan to compete with software rival Oracle Corp.
TORONTO
Workers continued to stash more money in their 401(k) plans in the third quarter, but the stock market’s sharp decline only left them further behind in reaching their savings goals.
The average balance in Fidelity Investments’ plans dropped nearly 12 percent, falling to $64,300 by the end of September from $72,700 three months earlier, the company said Wednesday.
That setback snapped four consecutive quarters of increases, and even put investors behind where they stood a year ago. Their balances were down 2 percent compared with September of last year, according to Fidelity, the largest workplace savings plan provider, with 11.7 million participants.
Blame the 14 percent decline in the Standard & Poor’s 500 index in the third quarter. Investors worried about the European debt crisis and slow economic growth at home, leading to the stock market’s worst quarterly loss since the financial crisis in late 2008.
Workers’ 401(k)s are typically invested in bonds along with stocks to help reduce volatility. Third-quarter investment gains for bonds helped offset some of the stock market’s decline, preventing deeper damage to account balances.
The damage also was eased because workers set aside more from their paychecks to stash in 401(k)s, while employers increased matching contributions.
Fidelity said 84 percent of plan participants contributed over the past 12 months, the highest level in more than two years. Their average contribution was $5,890, setting a record, and up $200 from the same period a year earlier. Employers contributed an average $3,320, an increase of $220.
Over the past 10 years, about two-thirds of annual increases in account balances have been due to workers’ added contributions and company matches, with one-third the result of investment returns, said Beth McHugh, Fidelity’s vice president of market insights.
There are several reasons why changes in account balances don’t match the performance of market indexes. Results depend on the performance of the specific funds an investor holds. Plus, participants in 401(k)s also pay investment fees, which chip away at returns. Investment earnings and contributions can grow tax-free in employer-sponsored 401(k)s, which the government established to encourage saving for retirement.
Balances have risen eight of the 10 quarters since early 2009, when the stock market meltdown reduced the average to $46,200.
Workers who have stayed in the market haven’t been able to rely on investment gains to build up 401(k) savings, because stocks remain about 23 percent below their historic peak in October 2007. Instead, they’ve had to rely on contributions from themselves, and their employers.
Fidelity’s 401(k) participants appear to recognize that, McHugh said. Each quarter for the past two and half years, more workers have increased their contributions than cut them.
However, Fidelity reported a recent slight increase in hardship withdrawals from 401(k)s, reflecting the financial stress many workers face as the economic recovery struggles to find momentum. About 2.3 percent took hardship withdrawals over the 12 months ended Sept. 30. In the latest 12-month period, workers making hardship withdrawals removed an average $5,800.
“People are still looking at their retirement accounts as a source of funds,” McHugh said. “We recommend people look at it as a last resort.”
The major reason? Hardship withdrawals can subject the participants to taxes and possible early withdrawal penalties, if they occur before age 59 1/2. Withdrawals also leave less money in an account to grow as a result of potential market gains and compounding, setting an investor back further in reaching their goals.
Toyota will begin taking orders Tuesday for the plug-in version of its hit Prius hybrid, announcing efficient mileage and a relatively affordable starting price of 3.2 million yen ($41,000), which comes down with green vehicle subsidies.
Toyota is targeting Prius Plug-in sales of 35,000 to 40,000 a year in Japan, and 60,000 globally. The car is set for delivery in Japan in January. With subsidies the cost comes down to 2.75 million yen ($35,200). It starts at $32,000 in the U.S. and 37,000 euros in Europe, according to Toyota.
Japan’s top automaker says the plug-in, which it calls the Prius PHV, is for those who want something more innovative than a regular gasoline-electric hybrid, but are worried about running out of power on the road, as can happen with pure electric vehicles.
When a plug-in runs out of power to keep the electric vehicle going, it becomes a hybrid.
“The plug-in is the premier next-generation ecological car that will follow the hybrid,” said Executive Vice President Takeshi Uchiyamada, the Toyota Motor Corp. engineer known as the “father of the Prius.”
The Prius Plug-in has an estimated electric vehicle cruise range per charge of 26.4 kilometers (16 miles), according to Toyota.
Its mileage is estimated at 61 kilometers per liter for Japanese test conditions, which converts to a whopping 143 miles per gallon. Such numbers vary depending on road conditions. Toyota is promising 87 mpg for the U.S. Prius Plug-in, which will be delivered starting in March. Orders are already being taken online in the U.S.
Green cars such as the Prius Plug-in are expected to take centerstage at the Tokyo Motor Show, which opens to the public this weekend.
Japanese consumers have taken to the Prius, despite a languishing auto market overall, thanks to government-backed subsidies. Nations around the world are offering similar perks, boosting its chance for success.
The Prius Plug-in, which seats five people, comes with a new lithium-ion battery that can be charged from a household outlet, much like an electric car. It also recharges itself while driving like a gasoline-electric hybrid. The battery is more powerful and compact so the back trunk fits three golf bags.
Uchiyamada told reporters that the plug-in was the best solution for green cars as most Japanese don’t drive more than 20 kilometers (12 miles) a day and Toyota studies showed that most people don’t want to use EVs for drives longer than 100 kilometers (60 miles).
How the plug-in fares in coming months will help show whether Toyota can keep riding on its success of the Prius as a global leader in green technology. Toyota said it had collected data from 600 people around the world who had leased the plug-in on a trial basis.
Toyota has sold more than 3.4 million hybrids worldwide so far, including models other than the Prius.
Selling in big numbers is important because it helps cut costs and allows the automaker to offer products at affordable prices.
Honda Motor Co., which has also been aggressive with hybrid technology, has sold 770,000 hybrids worldwide.
Nissan Motor Co., which hasn’t released a global hybrid sales number, is banking more on pure electric, selling 17,500 Leaf cars around the world so far.
In Japan, Toyota will work on services with its housing unit to support plug-in owners’ charging stations, it said.
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